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Local Trade Marketing Manager

Bosch

  • İstanbul, , Turkey
  • full-time
  • Posted today

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

Job Description

  • Implement a holistic PT Strategic initiative in the country toward retail partners in close cooperation with all HUB marketing functions and Sales.
  • Contribute to the steering of commercial targets (FC, TGS, margin, etc).
  • Optimization of product mix (standard, campaigns, promotion) in country.
  • Manage PROMO share and execute PROMO strategy (Price or Bundle pack) and integrate it holistically in the User journey.

Key Activities:

  • Gains and provides user-& market- insights to the BO, SA and MK organization.
  • Lead and execute activities for the trade marketing touchpoints: POS, Instrore communication, Print, Events, e-dealer.
  • Launch management (MPE proofread, local SAP MasterData maintenance (pricing), steering, new product presentation.
  • Demand volume consolidation and contribution to S&OP sessions.
  • Responsible for the brand protection.

Qualifications

  • Strong capability in developing and executing strategic plans.
  • Ability to think conceptually and align projects with broader business goals.
  • Analytical and critical thinking skills to assess complex situations, interpret data, and make informed decisions.
  • Proficient in navigating complex environments, managing ambiguity, and simplifying multifaceted problems to drive solutions.
  • Exceptional communication skills, with fluency in written and spoken English.
  • Native or near-native fluency in Turkish is essential.