Job Description
- Lead, drive, define the D2C eCommerce strategy (brand.com, marketplace, APP) of Indonesia and transfer into the regular business operation to ensure the target achievement (TNS, conversion rate, cost GM, Platform Mix, etc.)
- Together with central marketing expertise team to optimize the brand, product & service presentation in the Official Store with the best & user-centric content
- Drive data-based decision on listing, content, promotion, CRM from a profound data analysis & visualization to continuously optimize the shop operation efficiency and user experience
- Lead and decide the shop annual promotion planning & execution together with central marketing expertise team and platforms
- Profitability responsibility through budget planning & monitoring, shop operational cost monitoring and T&C negotiation & monitoring with platform or service provider
- Ensure smooth & effective workflow & collaboration with team members and stakeholders
- Keep contact with main eCommerce platforms & support and represent PT on conferences, events, etc.
Qualifications
- 3-5 years of experience in eCommerce or Digital Marketing
- Advanced usage of Microsoft Excel (Pivot table, V-lookup) and PowerPoint
- Fluent in both oral and written English, working language-English (including daily communication and meetings) and adaptable to work in a global team
- Familiar with data analytics and reporting tools, familiar with Power BI is preferred
- Strong understanding and command of Performance marketing tools and local marketplaces
- Understanding of eCommerce cost drivers and ability to increase efficiency in supply chain solutions (logistics, vendor, etc.)
- Solid management and negotiation skills & KPI set up
- Solid knowledge on DTC ecommerce operation models (especially .com)
- Good analytical skill with capturing trends from raw data
- Major in business, economics, statistics or marketing fields
Additional Information
Employment Status: Permanent